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About Us
We're a group of professional consultants and strategists looking to create compelling business & marketing strategies.
We have helped clients from various sectors ranging from IT, E-Commerce, Oil and Gas, Hospitals, Energy, Aviation, Real Estate, Gaming, Banking, Consumer Goods, Shipping, Pharmaceuticals, Apparels & Fashion, Events to Automotive industries.
Lead Funnel The YDP Way
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Define - Design - Deliver:
A framework to meet every Marketer's needs.
Our Approach
01
Define
The YDP team consults with the client on various parameters to strategise each campaign at the inception. We identify the campaign purpose, target group demographics, target market, target verticals, market drivers, budget, timelines & expected outcomes. Our team of a Project Manager & researchers analyse the parameters to enhance the campaign output with an added layer of expert intelligence. The result is submitted for client review before design phase kick-off.
Design
A campaign calendar is designed based on the finalized parameters. The calendar provides a blueprint into all aspects of the campaign with a timeline view. The calendar is followed closely at all stages with regular feedback & analysis. This phase enables smooth campaign performance to obtain the agreed outcomes. The design phase sets off campaign go-live.
02
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Deliver
The campaign is executed post client approval. Periodic calibrations certify that the campaign is aligned to the expected outcomes. Campaign performance is measured on a daily & weekly basis through an operational performance report. In-depth analytics ensure that the campaign results are delivered through campaign re-positioning strategy.